Social media marketing: 5 must-read books (Network World)
Wednesday, December 30th, 2009
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Still pondering how to go about marketing in the age of Facebook and Twitter? Time to get smart with these 5 essential books.
Archive for December, 2009
Use RSS To Power Your Wordpress Blog Traffic
Tuesday, December 29th, 2009
By RSS Tips and Tricks
WordPress and RSS
WordPress does have a lot of cool RSS features built in. That is one reason we love to use wordpress as our choice publishing platform here at RSS 3.0
However there are some functionality and capabilities that many people do not even know of and this is what we are going to discuss in this article. You can of course tell the feed how many posts to show and if you want your information syndicated as a description or full text and we do suggest that you use the full text of your posts, it’s like getting more bang for you buck as far as getting your content out there.
Get the most our of your rss marketing with this powerful rss tool, not for newbies this one is for profesionals only!
However, what about multiple rss feeds?
This is a topic that very rarely gets discussed, unless you buy some fancy course and that’s not what we are about here. We are ready willing and able to share all the ins and outs of the rss world, so here we go!
Yes, wordpress is setup, by default ready to create as many different rss feeds as you could want.
Why would a person want more than one rss feed for the same web site or blog? Well for several reasons, the first and most obvious, being the fact that you can syndicate multiple rss feeds and drive more traffic back to your website by the extra exposure created. The second, may not be as important for smaller sites but is very important for huge sites or any web site with many categories of interest.
If you have a bunch of categories on your site and people interested in one may not be interested in the other, why not give your website visitors the control to choose with section of rss updates they want to follow? This is a great way to get more subscribers to your rss feed and make sure that your subscribers are only getting the updated information that interests them.
WordPress Multiple RSS Feed - How To
We want to let everybody know that there are some plugins that will allow you to do this, but we have found them to be literally useless and then they want a back link on your site on top of there lack of development. So, that in mind you have been warned and here is what you need to do to create your own rss feeds from your site.
1. Make all the categories you want on the site and make sure that the children categories are named as you would like your rss feed to be named.
2. Go to the category of your blog that you want to make a new feed from.
3. In the address bar of your web browser, go to the end of the web address and add this /feed/
with the forward slashes!
4. Hit the enter key or load this web address you have just created.
5. You should now be looking at the RSS Feed of that category, you’ve done it!
This process can be repeated for as many categories as you like. All you need to do is add the link to the appropriate rss feed wherever it may be needed. If you want, you may add a new text widget and put the links to all of your rss feeds in it, so the visitors can choose the feed they want. If you use rss submission software, make sure to add each separate rss feed that you have created.
This seems to be pretty straight forward and simple, so I hope you have no problems creating your own feeds. However, if you do, feel free to contact the RSS 3.0 Suppot Team for any questions or comments you may have.
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More Awesome RSS Tips and if you you really want to make some crazy money from your rss feed, check out this powerful rss tool, not for newbies this one is for profesionals only!
Internet Selling For Small Business
Tuesday, December 29th, 2009
By james kirk
When doing internet marketing for small business, you have got to run an even tighter and more planned campaign than if you were doing it for a massive business. The smaller the business, it seems, the a lot of tightly the arrange should be. Large firms have a much larger advertising budget, therefore whether or not their on-line promoting strategies arent very successful, traditional advertising will make a huge distinction for them.
However smaller businesses sometimes dont have thousands of greenbacks to spend on the more common kinds of advertising. Online marketing typically becomes the main thrust of the selling campaign, so its necessary that its done terribly well.
A bonus that small businesses will have over massive corporations when it comes to selling on-line is that theyre more seemingly to own a terribly targeted niche. While large firms have niches, too, typically larger firms market a variety of merchandise and services over a very broad customer base. Then promoting each individual niche should be a separate campaign.
When internet marketing for small business, youll most likely only have to stress about one very specific niche. Youll know specifically what your customers are wanting for, and can specialize in filling that require with every aspect of your promoting arrange, instead of getting to unfold the campaign over several totally different teams of consumers.
Internet marketing for small business, as a result of of the smaller budgets, usually doesnt involve heavy pay-per-click advertising. The price involved with PPC ads can end up being quite high with not essentially a terribly massive return. If you’ve got a particular budget founded for PPC marketing, then by all mean use it, but monitor the returns terribly carefully therefore you can abandon keywords that arent operating and concentrate on people who bring in the customers.
Search engine optimization is a wonderful technique of net promoting for small business. There can be expense concerned if you pay a selling professional or an SEO service to handle this branch of your selling efforts, but the money spent can probably be well price it. This is often also where several small businesses fail.
They dont create sure their content is optimized for the search engines, therefore its terribly difficult for somebody to seek out them unless theyre looking out on the company name. Folks hunt for what they wish, though, not the company that may have what theyre trying for. Therefore web promoting for small business ought to invariably embody a set up to get your web site higher in the search engine rankings on the simplest keywords for your company.
Half of the search engine efforts ought to involve obtaining other websites to link to yours. Search engines dont simply take keywords into consideration, however they also listen to a web sites popularity with different sites. The additional sites that link to yours, the additional valuable your info is in keeping with most search engines. These ways of internet promoting for tiny business can get a small companys web site ranked well before a corporations, all whereas spending abundant less money on advertising.
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I hope you enjoyed this article, I have been writing and creating small niche sites for 4 years now please feel free to view my work, used go karts and panasonic bread maker.