Track How Effective Your Online Marketing Efforts are Offline (WebProNews)
March 1st, 2010
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Tracking offline conversions has been a challenge for businesses for years. As long as the Internet has been widely used to drive business, tracking online marketing efforts to offline purchases has been no easy feat, but while there is no silver bullet approach, rest assured, there are ways to make it easier. For brick and mortar businesses, obviously a large percentage of their conversions …
