Message gone viral? Blame it on altruistic, yet image-conscious Internet ‘e-mavens’ (PhysOrg)
November 27th, 2009
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(PhysOrg.com) — Why do some online ad campaigns go viral while other online marketing messages gather “cyber-dust” on the information superhighway? The key may lie in the motivation of Internet users to email that content to their social network, say researchers from Ryerson University and Simon Fraser University.
