Internet Marketing 101: Cross-selling is key for online merchants (BizReport)
October 4th, 2009
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Social marketing may be the hot buzzword in the online realm - at least for the next fifteen minutes - but when it comes to completing sales and earning revenue, older methods still reign supreme. Display advertising, cross-promotional ad campaigns and even cross-selling. With the cross-sell, merchants can offer products related to a current purchase to consumers, pushing more conversions.
